The rising tide of 'AI Slop'
Open Instagram or LinkedIn, and you'll see them: stiff, perfectly lit AI avatars reading scripts with zero emotion. Tools like HeyGen and Synthesia are impressive, but they are flooding feeds with generic, low-trust content.
Consumers are developing 'AI radar'. When they sense a video is fake or synthetic, they scroll past. In local service industries especially, trust is the currency. You can't fake a handshake, and you can't fake the reality of a job site with an avatar.
Why 'lo-fi' and authentic content converts
Ironically, as video tools get glossier, 'lo-fi' (low fidelity) content is performing better. Wobbly phone camera footage of a finished roof, a quick team update from the van, or a genuine explanation of a problem—these signal *reality*.
This is why our Monthly Content shoots focus on capturing the real team in action. We polish the edits, but we keep the soul of the footage authentic. It proves you are a real Perth business doing real work.
Using video to prove you exist
In 2025, 'proof of existence' is a marketing strategy. Showing your branded vehicles, your uniform, local Perth landmarks, and your actual smiling team differentiates you from drop-shipping competitors or lead-gen ghosts.
Don't rely on AI to tell your story. Use AI to help with scripts, captions, and scheduling (like we do in our Social Growth tiers), but keep the lens focused on the real world.