How long does an Ascension monthly shoot take?

A standard content day runs 6–7 hours including setup, filming, photography, and pick-up shots. Pre-production and script reviews happen the week prior.

Can we film in multiple locations?

Yes. We schedule location changes into the shot list and use local Ascension-certified videographers across Australia to keep travel costs low. For Perth clients, we often mix studio shots with on-site footage in locations like the CBD or coastal suburbs.

What if the business owner hates being on camera?

We mix talking-head clips, customer interviews, product b-roll, and motion graphics. Strong storytelling does not rely on one person being the face every time.

One Shoot, 20 Reels: How to Plan Your Monthly Content Day

Start with the campaign objective and metrics

Great content starts with clarity. Ascension plans monthly shoots around a single objective: book more calls, move stock, launch a new service, or retarget warm leads. That objective dictates the scripts, locations, props, and distribution cadence.

Before filming, we lock the headline metrics (views, watch time, booked calls) and the support metrics (comments, saves, click-through rate). This keeps every clip honest about its job.

Build a modular shot list that fuels every platform

Divide the day into modules: hero story, social proof, behind-the-scenes, and educational snippets. Each module becomes a batch of short-form clips, photos, and audio hooks. By running variations—angles, hooks, CTAs—we ensure each platform gets tailored content without reshooting.

6 hero reels: hook, pain point, transformation, CTA.
4 customer proof reels: testimonials, before/after, stats overlays.
5 educational tips: quick wins, tool demos, myth-busting.
5 behind-the-scenes snippets: process, team, culture.
Photography block: hero shots, detail shots, team portraits.

Capture audio-first clips for AI-assisted editing

Audio hooks make or break attention spans. We capture clean microphone feeds for each talking head segment so transcripts, captions, and AI remixing stay crisp. That investment pays off when we auto-generate subtitles, blog excerpts, and email copy later.

Tip: record standalone VO lines for CTAs (“Book a strategy call”, “Download the checklist”). They become reusable overlays across an entire quarter.

Schedule, remix, and automate distribution

Once footage is cut, our editors upload assets into a pipeline: metadata, keywords, captions, hashtags, posting schedule, and cross-channel tracking. Zapier and Make scenarios push approved posts to Instagram, TikTok, YouTube Shorts, LinkedIn, and Google Business Profiles while logging results in Airtable.

Every post links back to a master CTA—usually a lead magnet or booking page—to compound outcomes.

Measure, learn, and brief the next shoot

Within 48 hours of the shoot, dashboards track which hooks, visuals, or offers outperformed benchmarks. Those insights shape the next content day so each month compounds the previous one instead of starting from scratch.

Compare watch-time and click-through across hooks.
Double down on visuals that sparked saves and shares.
Archive underperforming angles to avoid repeating them.
Feed top FAQs into scripts for the next batch.