How many suburb landing pages should I build?

Prioritise the top five suburbs that deliver the best jobs or margins. Expand as you see ROI—quality beats quantity.

Do I need separate phone numbers for tracking?

Use dynamic tracking numbers for marketing campaigns but keep your primary business number consistent on GBP and citations.

Can Ascension handle directory submissions for us?

Yes. We maintain a citation management process with quarterly audits to keep everything updated and aligned.

Local SEO Checklist for Tradies in Perth

Lock down your Google Business Profile

Your Google Business Profile (GBP) is the first thing potential customers see when they search “electrician near me”. Keep it spotless: correct categories, up-to-date hours, phone, service area, and booking link.

Upload geo-tagged photos from recent jobs and add short-form videos (under 30 seconds) showing before/after transformations. These nudge engagement metrics, boosting your position in the local pack.

Build suburb-specific landing pages that convert

One generic services page is not enough for Perth's sprawling layout. Create landing pages for your highest-value suburbs (e.g., Cottesloe, Fremantle, Joondalup, Balcatta, Osborne Park). Include suburb-specific testimonials, before/after galleries, pricing ranges, and a fast-call CTA.

Add schema markup for LocalBusiness and Service to help search engines understand the relevance.

Use headings like “Plumbing Services in Cottesloe – Same-Day Response”.
Embed Google Maps with driving directions from your HQ.
Feature local partnerships or strata managers you already service.
Add FAQs covering common suburb-specific questions.

Citations and directories that still matter in 2025

Focus on high-quality Australian directories: Yelp, Hipages, Oneflare, ServiceSeeking, Yellow Pages, True Local. Consistency is key—identical business name, address, phone, and service list across every profile.

Keep a spreadsheet (or let Ascension automate it) to monitor approvals, login credentials, and opportunities for backlinks.

Automate review generation after every job

Tradies win on trust. Trigger automated review requests after each completed job via SMS and email. Offer simple prompts (“What problem did we solve?”) to help clients leave detailed feedback.

Ascension pipelines monitor review velocity, flag negative feedback for escalation, and push positive comments to your website and social proof blocks.

Measure rankings, leads, and phone calls

Track weekly rankings for your priority keywords + suburbs, but more importantly monitor the metrics that pay the bills: phone calls, quote requests, and closed jobs.

Ascension dashboards connect GBP call tracking, website forms, and automation data so you see exactly which suburbs drive revenue.

Expectations: consistent SEO work yields noticeable ranking and lead improvements within 6–10 weeks. Pair it with short-term promotions (like boosted posts or letterbox drops) for immediate coverage while organic momentum builds.